Pricing

Pick a plan. Know the cost.

Plans start at $0 per month. Card orders have a TrukRun fee capped at $2, plus payment-processing fees. Here is an estimate for a $14 order on each plan.

Free
$0
A live ordering page and your QR. No subscription.
Fee on card orders5%
TrukRun on $14$0.70
Stripe est.$0.71
You keep$12.59
  • Live storefront + menu
  • QR + order link
  • Unlimited menu items
Start free
Service
$37/mo
Run the rush off one screen.
Fee on card orders3.5%
TrukRun on $14$0.49
Stripe est.$0.71
You keep$12.80
  • Live kitchen display
  • Order management
  • Pickup windows
Choose Service
MORE BUSINESS TOOLS
Pro
$97/mo
Add tools to understand and grow your business.
Fee on card orders2.5%
TrukRun on $14$0.35
Stripe est.$0.71
You keep$12.94
  • Everything in Service
  • Event pre-orders
  • Catering requests + sales by stop
  • Remove storefront branding
Choose Pro
SmartScale
$197/mo
Let the AI answer the phone.
Fee on card orders1.5%
TrukRun on $14$0.21
Stripe est.$0.71
You keep$13.08
  • Everything in Pro
  • AI phone answering
  • Texts a pay link
  • Sends orders to your kitchen
Choose SmartScale
SmartScale+
$247/mo
Add help with phone calls and marketing.
Fee on card orders1%
TrukRun on $14$0.14
Stripe est.$0.71
You keep$13.15
  • Everything in SmartScale
  • Marketing autopilot
  • AI receptionist
  • Tools for a growing truck
Choose SmartScale+

Fee is on the food subtotal after promos. TrukRun does not charge its percentage on tips or tax. Pay-at-window orders are free on every plan.

Your numbers

Estimate your monthly cost.

Choose your average order amount and how many orders you expect. Compare the estimated cost of each plan.

About 650 orders a month, 455 of them by card. Pay-at-window orders cost nothing on any plan. Stripe’s processing is an estimate at their standard US card rate.

PlanMonthlyTrukRun fee
per $14 card order
Stripe est.
per card order
You keep
per card order
All-in / monthAll-in / order
subscription spread over every order
Free
5% of food subtotal on card orders
$0$0.70$0.71$12.59$642$0.99
Service
3.5% of food subtotal on card orders
Pays for itself vs the plan below at 177 card orders/mo on fees alone
$37$0.49$0.71$12.80$583$0.90
ProLOWEST ALL-IN
2.5% of food subtotal on card orders
Pays for itself vs the plan below at 429 card orders/mo on fees alone
$97$0.35$0.71$12.94$579$0.89
SmartScale
1.5% of food subtotal on card orders
Pays for itself vs the plan below at 715 card orders/mo on fees alone
$197$0.21$0.71$13.08$616$0.95
SmartScale+
1% of food subtotal on card orders
Pays for itself vs the plan below at 715 card orders/mo on fees alone
$247$0.14$0.71$13.15$634$0.98
Compare features

What each plan includes.

FeatureFree
$0 · 5% fee
Service
$37/mo · 3.5% fee
Pro
$97/mo · 2.5% fee
SmartScale
$197/mo · 1.5% fee
SmartScale+
$247/mo · 1% fee
Online menu, QR code and tap-to-order link
Order list and email notifications
Pay at the window or by card on their phone (Stripe)
Promo codes
Catering requests + sales by stop
Remove TrukRun storefront branding
Live kitchen display: New → Cooking → Ready
Pause orders, limit the queue and update preparation time
Order-ahead pickup windows with capacity
Customer texts: accepted, ready, running late, rating
Text messages need an approved sending number.
Share your location and notify subscribers
Event orders with a minimum sales target
AI phone ordering with a payment link
Marketing autopilot + AI receptionist
Signup to first order

Six steps to your first order.

Use your phone, tablet or computer. Your setup guide helps you check each step before you publish.

  1. 01Account

    Create your account

    Sign up with Google or your email. Your setup guide shows what to do next.

    Sign up free »
  2. 02Menu

    Snap your menu

    Photograph the menu or chalkboard. The AI reads items and prices; you check them, pick add-ons, set each price.

    Scan my menu »
  3. 03Account

    Set today's stop

    Add the address and hours you want customers to see. Check the location before you open for orders.

    Set my stop »
  4. 04Share

    Publish and print your QR

    Review the storefront, publish, print the window sign. Same link works on Got It Tap NFC tags.

    Make my ordering kit »
  5. 05Payments

    Connect Stripe (optional)

    Customers can order for payment at the window. To accept cards online, complete Stripe setup. Check your account for payout timing and processing fees.

    Set up card payments »
  6. 06Order

    Take the first order

    A customer places an order from your menu. Check its payment status in Orders or the kitchen screen. Mark it ready when the food is done. Customer texts require an approved number.

    Open Orders »
YOUR FIRST CARD ORDER ON FREE
Customer pays$14.00
TrukRun (5%)$0.70
Stripe est.$0.71
Estimated amount after fees$12.59

No subscription, no setup fee, no monthly minimum. Upgrade from Dashboard → Billing the day the line gets long.

Fine print, plainly

Money questions.

Which orders carry the TrukRun fee?

Only card orders placed through your storefront. The fee is a percentage of the food subtotal after any promo, capped at $2 per order on every plan. The TrukRun fee does not apply to tips or sales tax. Processing fees may apply to the full card charge. Pay-at-window orders carry no TrukRun fee and no Stripe fee.

Who pays Stripe?

Check your Stripe account for your processing fees and payout settings. The calculator uses an estimate of 2.9% + $0.30; actual fees can differ.

When does an event pre-order get charged?

A pre-order can place a hold on the customer’s card. The card is charged when the event is confirmed. Check event and payment status before serving; a canceled order and a completed refund are different things.

What happens if my subscription payment fails?

You keep your plan for a 7-day grace period while Stripe retries. After that the truck drops to Free: the storefront and QR keep working, the paid tools pause until the card clears.

Can I change plans or cancel?

Any time from Dashboard → Billing. Moving between paid plans is prorated on the spot, up or down. Cancelling keeps your plan until the end of the month you already paid for, then the truck goes back to Free.

Start free. Upgrade when it pays.

Add your menu, check your prices and publish when you are ready.

Create my free account →
NO CARD TO START · CANCEL ANYTIME · MADE IN TEXAS